5775: Shmita / Sabbatical Year: Matchmaking vs Online Dating Algorithms

Just curious as to wether preregistering with an online dating service is the best approach to finding a mate during the Shmita Year instead of hiring a matchmaker for a make-over. Is this like setting the lights on a timer so they automatically go on and off during Shabbos?

Here are some insights worth considering from American Public Radion's  Marketplace (Playing Matchmaker in Silicon Valley) and JDate.com. There's a lot of effort to expend on the latter ... I don't know if it closes down on Shabbos.

Lots of information about Shmita Year here:
 http://www.jweekly.com/article/full/72691/a-shmita-year-why-we-need-to-give-it-a-rest-in-5775/