“You Are Welcome!” as a reply to even a heartfelt "Thank you" seems to be falling out of favor in this frenzied, informal, digital world.
We hurriedly reply to the with yet another “No, thank you!”
Will the gratitude never end? By replying to “Thank you!” with “No, thank you!” may seem polite enough, but it does not mark the completion of the exchange.
And it can be mistaken for, "No thanks to you!"
Grateful people are happier, healthier long after the leftovers are gobbled up, notes The Wall Street Journal. Yet, how do we know that those thanks have been received? Are we able to be gracious enough to receive them? It seems that in the days of virtual friendships and cyber-commuting the welcome mat has been replaced by the “send” button in a truly never-ending exchange of appreciation that may be full of stuffing.
Linguistics expert Lynne Murphy notes in her TEDx TED Talk that the British proclivity for the thankee to “Thank” the thanker back is usually due to the reality that no one else has anything more to say. In contrast, while Americans have been observed to have an overwhelming desire to show endless gratitude -- hence, “Thanksgiving” is a national holiday. Yet, she projects that most likely the practical depth of such appreciation is relatively shallow. She makes the point that the latter politeness behavior system is “especially addictive” in the digital world, such as Facebook.
Are we being informal because we don’t know how to accurately measure the necessary formality a situation may call for?
Other replies can be “misunderstood or even misused to exert control over the receiver!” notes researcher Jeffrey J. Froh, assistant professor of psychology at Hofstra University in Hempstead, N.Y., in The Wall Street Journal. Thus, “Please” as “Bitte schön” (German), “Bevakesha” (Hebrew), “Prego” (Italian), and “Prosze” (Polish), can be inferred that the gesture is one way, or as children say in the game of tag, “No tag backs!”. In other cases, the giving has been undertaken with the intention that it will promote pleasure, such as “Mi gusto” (Spanish) or “Gerdu svo vel” (Icelandic). The Danish “Selv tak” (Thanks yourself) and Swedish “Varsagod” (Be so good) makes the exchange more final.